Azu Ishiekwene

an image of Abiola, Obasanjo and Tinubu

A Reckoning in June

We don’t need foreign newspapers to tell us. The daily lives of most Nigerians today, whether at home, school, work, or in the market, tell the story unedited. And folks are beginning to ask, first in whispers and now in louder, angrier tones, what is the point of democracy that does not put food on the table?

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labour union workers throw their fists in the air in protest

Why Minimum Wage Is a Bad Idea

The argument for minimum wage is that if some folks, especially politicians, have assumed the prerogative of helping themselves to the treasury by ingenious means, what is sauce for the goose must also be sauce for the miserably impoverished gander. Yet, a minimum wage is one slippery slope guaranteed to take the gander from economic misery to wretchedness. Basic Economics by Thomas Sowell makes the point very clear, and the lives of those who might disagree will bear out the evidence.

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a cover spread of Writing for Media and Monetising It by Azu Ishiekwene

Thrills, Joys and Surprises of Selling

Kelly’s principle of 1,000 true fans says that a true fan is someone who will buy anything and everything you produce. This rule of true fans says that to be a successful creator, you don’t need millions. Not millions of dollars or millions of clients or millions of customers. If you’re happy to make a living, and not a fortune, you need just 1k true fans who will climb any mountain, cross any river, and jump any hurdle to buy a minimum quantity of what you have produced over a period of time

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an image of Azu and Sam Amuka with Azu's new book 'Writing for Media and Monetising It'

What’s in a Book? You’ll Never Know, Until…

You don’t know I’m called Daddy DJ?” he joked in response to my puzzled look. Sam Amuka, I know. Uncle Sam, I know. Who doesn’t? He is the Jimmy Breslin of Nigeria’s journalism. Writing about Breslin, who died seven years ago at 88, Tom Wolfe described him as, “The greatest columnist of my era.” And that, from Wolfe, a master of the craft in his own right, says a lot.

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